In January 2026, Andreas Elmertoft joined Dwarf as its new CTO. With more than 15 years of experience from both agencies and international scale-ups, he steps into the role with a clear ambition: to strengthen the connection between technology, business, and people.
Throughout his career, Andreas has worked across a wide range of digital solutions, from CMS and e-commerce to martech, SEO, UX, and AI-driven processes. Common to his work is a focus on creating solutions that not only function technically, but also deliver real value for customers and users.
He brings experience from both the agency world and his role as CTO in a global e-commerce scale-up, and thrives at the intersection of strategy and hands-on development.
Leadership focused on direction and collaboration
As a leader, Andreas emphasizes direction, strong professional standards, and close collaboration. For him, good leadership is not about having all the answers, but about creating the right conditions for teams to succeed. He places high value on cross-functional collaboration and sees it as his primary responsibility to ensure that teams work together and support one another.
His decision to join Dwarf was driven by both strong professional respect and a clear cultural fit. He sees an environment where ambition, quality, and collaboration go hand in hand.
“It’s not often that I come across such a high level of expertise across the board, and where collaboration works so well across teams. An important value for me is maintaining strong craftsmanship and the competencies that require training, experience, and discipline. I see that as part of Dwarf’s DNA, which also makes it a pleasure to come to work every day.”
This focus on quality and craftsmanship is also central to how Dwarf approaches digital solutions. The combination of design, strategy, and technology is key to creating solutions that are not only functional, but also intuitive, aesthetically strong, and sustainable in the long term.
Focus on AI and real value
Looking ahead, AI will be a key focus area. Andreas sees great potential in using the technology as a lever for both internal processes and client solutions, while emphasizing the importance of making it tangible.
“We are facing a major shift in how AI will change the way we, and our clients, work. It’s about making the opportunities concrete and creating real value.”
The ambition is to help clients navigate new technological opportunities and translate them into solutions that deliver measurable impact in practice. At the same time, it remains essential to balance speed with quality. For Andreas, this means being willing to experiment without compromising on strong craftsmanship.
With Andreas as CTO, Dwarf strengthens its focus on combining deep technological expertise with business understanding, positioning itself as a strong partner for companies navigating an increasingly fast-changing digital landscape.
“We need to move fast and try new things, while still holding on to the solid craftsmanship and quality that require experience and discipline.”
