After three months of "proof-of-concept" to assess the right marketing automation platform, the choice was made on Agillic. Thus, IOI decided that the choice in the test, prepared by Dwarf, was the right choice with a flexible data model, redesign of the template, and the possibility to connect several channels together in an omnichannel setup, where communication can be tailored across the database. This is important for communicating directly to IOI's more than 70 million players in the world.
In Dwarf, our cool automation, omnichannel and design teams have set up a complex data model in record time and developed a design that fulfills IOI's desire to communicate with their players at the same high level outside the game, as well as in the game. Therefore, Agillic is the optimal platform where we can communicate across channels, such as email and social media, at a highly personalized level, creating a common thread in communication with users when they meet IOI. Whether it is to be traded in game licenses or in merchandise, in the test we have proven that the choice of the system is right for IOI. And that, to translate complex data based on interests or, for example, activity level, which can create a personal communication - well, frankly, that's something we love at Dwarf.
IOI is best known for the game 'Hitman', but in November 2020 it became official that IOI will develop and release a new James Bond game. With the choice of the Agillic platform and our collaboration, we are therefore also looking forward to helping to create the optimal universe and a close relationship with the players on the right channels, where with super cool content from the IOI universe, we can help take the whole set-up to the next level.
We welcome IO Interactive as a new customer of Dwarf.
