Meyers has initiated a comprehensive revitalisation of both its brand and digital foundation. In 2025, the company embarked on the largest IT and digital programme in Meyers’ history, with one clear objective: to better align systems, processes, and people - thereby creating real, measurable business value and preparing the organisation for the future.
As part of this transformation, Meyers has selected Dwarf as its new strategic digital partner, alongside several other new collaborators. The first phase of the partnership will be the development of a new website, scheduled to launch in spring 2026.
A unified digital foundation
Meyers’ digital initiative goes beyond technology alone. The ambition is to simplify a complex digital landscape and establish a cohesive foundation that supports the business, the organisation, and the brand across business areas - from gastronomy and education to catering and retail. Another key objective is to be prepared for tomorrow’s needs and challenges, with AI considered from the outset, spanning data, platforms, and new digital services.
According to Bjørn Lundt, Digital Director at Meyers, the programme marks a pivotal step in the company’s continued development:
“In 2025, we embarked on the largest IT and digital programme in Meyers’ history. The goal is clear: to align systems, processes, and people in a way that creates real value - both for the business and for those who work with and encounter Meyers every day.”
The new digital platform will also help Meyers reconnect with the core of its brand and clearly articulate the values that have defined it from the beginning: craftsmanship, quality, and a passion for food. In addition, it will ensure that Meyers remains digitally adaptable, enabling the business to act faster and to integrate new technologies such as AI, more efficiently.
Why Dwarf was selected
Following an extensive pitch process in the summer of 2025, Meyers selected Dwarf as its strategic digital partner, based on both professional and human considerations.
“Dwarf combines impressive creative capabilities with strategic depth and a strong technical foundation. At the same time, we experienced a strong chemistry, closeness, and a genuine understanding of our business and ambitions. That made the choice a natural one,” says Bjørn Lundt.
At Dwarf, the partnership is seen as both meaningful and historically significant.
“It’s a bit amusing and quite special that Meyers was actually a client of ours from 2006 to 2012. In many ways, it feels like a reunion, but in an entirely new context. The demands are higher, the complexity greater, and the ambitions clearer,” says Manees Nør, CCO and Partner at Dwarf.
He continues:
“Meyers is an iconic Danish brand with a strong story and a clear purpose. Our task is to translate that into a digital universe that is contemporary, scalable, true to its origins, and ready for the future, while also delivering value here and now.”
A first taste of the new digital universe
The upcoming website will be the first visible outcome of the collaboration and marks the beginning of a broader digital transformation that extends beyond the website itself.
From early February, visitors to meyers.dk will be able to get a first taste of the new universe (no pun intended) and sense the digital journey that Meyers has just begun.
