Insights

Join Dwarf and Agillic for a morning session aimed at anyone responsible for CRM and customer experience.

We take a closer look at the challenges many Nordic CRM leaders are grappling with: How do you actually get more value out of your existing tech stack when the organisation is complex, data has gaps, and internal stakeholders are pulling in different directions?

Technology alone is rarely the answer. It's just as much about navigating the tension between ambition and staffing, between speed and control, and between the desire for advanced automation and the actual size and resources of the Nordic organisation.

We'll give you concrete elements and solutions to the challenges CRM leaders across the Nordics face every day. Along the way, we'll present AJ Produkter as a case study, a concrete walkthrough of how strategy has been translated into practice, and the results it has actually delivered. We'll wrap up with an open panel debate on what it really takes to move from strategy to practice.

We will cover:

• Why isn't technology the answer on its own?
• What does it take to get CDP, e-commerce and automation working together in practice?
• How do you find the balance between ambition and the staffing you actually have?
• How do you execute quickly and personalised without compromising on GDPR?
• And what does it take organisationally to move from strategy to practice?

Note: The event will be held in Danish.