Insights

Most subscription businesses already have a website, email flows, and a loyalty programme. So why add an app? The answer is simple: only if it creates real value for your members.

Today, personalisation is no longer a differentiator it's an expectation. With the right app, built on first-party data and a strong membership strategy, a subscription can evolve from a recurring payment into a daily habit.

Dwarf and Luxplus invite you to an afternoon exploring what it takes to build subscription businesses that members actively choose to stay with. Hear Stine Påskesen share insights from her experience at companies including Goodiebox, Nordisk Film and Aarstiderne, and get an inside look at Luxplus' shift from acquisition-led growth to a retention-first strategy, as Director of Ecommerce & Marketing Emilia Lindfors shares the thinking behind their app concept and the role it plays.

During the session, we'll explore:

• Why ownership of customer data and the digital experience is becoming increasingly important
• What it takes to deliver personalisation at scale and the opportunities it unlocks
• The thinking behind the Luxplus app: why an app, why now, and what it's designed to achieve
• How investing in member value drives retention, deeper customer insights, and long-term growth
• How to stay relevant in the age of agentic commerce

Join us for an afternoon of practical insights into what it really takes to build a subscription business that members choose to stay with and that intelligent systems will increasingly choose by default.

Please note: This event will be held in English and is aimed at company employees. We therefore reserve the right to decline registrations from agencies and job seekers.