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News, knowledge, points of view, tools, tips & tricks, media coverage – You can find everything that is ‘on air’ about the agency, but not about client solutions. Because those, you will find under our ‘cases’.

2026

11. Jun

EU’s AI Act sets new frameworks for the use of artificial intelligence in digital products.

Artificial intelligence is playing an increasingly important role in businesses, but the new EU rules also introduce requirements for responsible and transparent use. On August 2, 2026, most of the AI Act will enter into force, and many organisations will face new requirements for their use of AI. This article provides an overview of what the rules mean and how your company can prepare.

03. Jun

New EU law affects online shops in 2026

From 19th June 2026, new EU requirements will change how online shop handle customers’ right to cancel an order. If your webshop isn’t ready, you may need to update your setup to meet the new rules.

20. Mar

Welcome to our new CTO at Dwarf

Andreas Elmertoft will strengthen the link between technology and business

05. Feb

Meyers partners with Dwarf on major digital transformation

The food company Meyers has launched a comprehensive revitalisation of both its brand and digital foundation. Dwarf has been chosen as the project’s strategic partner.

2025

12. Jan

Dwarf and WEAREHEAVY join forces to strengthen their respective market positions

2024

31. Oct

Are you ready for the new EAA law?

The digital landscape is evolving rapidly, placing new demands on how businesses operate online. One of the key new steps is the EU’s web accessibility law, which comes into effect in June 2025.

26. Sep

Getting Started With Your App Journey

Over the past 10 years, we have witnessed more than a doubling in the number of apps available. This has led to an increasing number of organizations considering whether an app can benefit their operations and enhance the user experience. Deciding whether to develop an app and how to build it requires significant effort. Here at Dwarf, we see great value in exploring when an organization should have an app, when it should not, and the most effective strategies for successful app development.

2023

27. Oct

Leverage the Value of Your Data Through Dashboards

Is your organization struggling with managing and presenting data in an understandable way? Dwarf can help you learn more about how you can leverage the value of your data through dashboards.

11. Jan

Dwarf acquires parts of Benny Box and adds a new creative edge to the agency

Dwarf expands the collaboration with the illustration- and motion studio Benny Box and buys 33% of the creative agency founded by Creative Director and Founder, Esben Fisker, in 2005.

2022

27. Sep

GDPR & Google Analytics

17. Jun

Goodbye to Universal Analytics. Are you ready for Google Analytics 4?

2022 presents legal challenges and technological paradigm shifts that are changing the basic premises of tracking. Tracking has become more complex, but some of the new challenges also present new opportunities.   

2021

06. Dec

Dwarf partners with Sproom

Electronic invoices may not be something we at Dwarf had intended to deal with very much. But lately, we’ve increasingly addressed the subject, as we have partnered with Sproom, for whom we are designing and developing a new website.

15. Nov

The Power of White-Label, Part 2

In the first part of this article series, we explored the advantages of the white-label software architecture pattern, and how it makes a lot of sense from a business perspective in certain situations. This second part will focus entirely on the technical details of how a white-label solution can be implemented in practice. We’ll look into how we implemented a white-label architecture for our clients, including the tradeoffs that naturally exist for any software project.

12. Nov

Dwarf welcomes Dades and NREP!

Six new websites to six shopping malls!

05. Nov

The Power of White-Label, Part 1

In a traditional sense, white-label is defined as such on Wikipedia: "A white-label product is a product or service produced by one company that other companies rebrand to make it appear as if they had made it." This idea isn't new. Create a product once, slap some branding on it, and offer it to various markets with different audiences.

27. Oct

IO Interactive partners with Dwarf

Dwarf has partnered with the Danish gaming company IO Interactive, which is behind the HITMAN trilogy. The task is interesting as it focuses on personal communication with IOI's many millions of players worldwide.

03. Sep

Are you faster than the boss?

“Yes, of course I am,” you might think in your quiet mind — “if only I had the chance to show it”. We have that chance at Dwarf.

29. Mar

TV 2 Lorry App Leads The Way To Experiences

Are you tired of boredom and hungry for good new experiences? In the COVID times, 'experiences' feel like something that belonged to the past, but nevertheless, TV 2 Lorry has launched the "OPLEV" app.

26. Mar

TV 2 Regionerne Launches New Publishing Platform

Denmark's strongest national local media TV 2 Regionerne received digital help in a class of its own, as the digital agency Dwarf developed a new digital platform with a common core, which at the same time gives freedom to local development.

09. Mar

A Second Life For The Vinyl

Who on earth buys a vinyl or a CD in 2021? More and more is the answer. The digital agency Dwarf is behind a cool e-shop made for the 80-year-old music chain Accord. Now you have the chance to buy your favourite records from home.

EU’s AI Act sets new frameworks for the use of artificial intelligence in digital products.

Artificial intelligence is playing an increasingly important role in businesses, but the new EU regulations also introduce requirements for responsible and transparent use. On August 2, 2026, most of the AI Act will come into force, and many organisations will face new requirements for their use of AI. In this article, you get an overview of what the rules mean and how your company can prepare.

Background to the new legislation

As more companies adopt artificial intelligence, the need for clear frameworks on how the technology is used responsibly and safely is increasing. AI can deliver significant benefits, but it also raises questions around transparency, data security, discrimination, and accountability.

To address these challenges, the EU has adopted the AI Act, the world’s first comprehensive legal framework on artificial intelligence. Its purpose is to establish common rules for the development and use of AI, ensuring that the technology is applied in a way that protects citizens and businesses without stifling innovation.

The regulation was adopted in 2024 and will be implemented gradually. Most of the provisions will enter into force on August 2, 2026 when enforcement also begins. Among the first requirements are increased transparency, including obligations to inform users when they are interacting with AI and to ensure that AI-generated content can be identified as artificially created.

EU AI Act requirements

AI Act introduces a range of requirements designed to ensure greater transparency and responsible use of artificial intelligence in practice. The first rules will enter into force in August 2026 and include stricter obligations for how AI is used in products and digital solutions.

A key focus is transparency. Users must be clearly informed when they are interacting with an AI system, such as a chatbot, so that it is not mistaken for human communication. In addition, AI-generated content such as images, audio, and video must be identifiable as artificially created, including deepfakes.

The requirements for high-risk AI systems have been phased in as part of the EU’s simplification efforts under the so-called “AI omnibus,” on which political agreement was reached in May 2026. Under the current timeline, these systems used in areas such as recruitment, credit scoring, and critical infrastructure must comply from December 2027, while AI embedded in regulated products will only be covered from August 2028.

Overall, the legislation means that companies must address not only how AI is developed, but also how it is used and documented in practice.

So what do you do now?

For many companies, this means that AI is no longer solely a technological or business concern. It is also becoming a matter of governance, documentation, and accountability. As a result, it is beneficial to start mapping where AI is used across products and processes, and which requirements may become relevant in the future.

Although not all parts of the AI Act have yet entered into force, there is a clear case for starting preparations early. Organisations that take a proactive approach to AI governance are often better positioned to translate new regulatory requirements into practice when they take effect.

We are hosting a webinar on exactly this topic: the EU AI Act in practice.

If you are unsure how to translate the legislation into concrete workflows, processes, and decisions, we at Dwarf, together with TheRightW.ai, will focus on exactly this in a webinar on June 25 from 9.00 to 10.00. We will share insights and perspectives on how companies can work with AI governance in practice, and which areas are particularly important to address already today.

The webinar is aimed at decision-makers, product owners, and digital teams who want a practical understanding of how the AI Act may impact their products and organisation.

Contact

Andreas Elmertoft

CTO